Founder

After a career in Investment Banking, I retrained in wine at Le Cordon Bleu in London. Although familiar, I’ve discovered a world that brought me close to some of my favourite producers and new regions and styles that opened my horizons beyond what I could have expected.

I’ve worn many hats during my career, from export to buying.

Brand Management, however, has been my path of choice. It allowed me to be involved in almost all aspects of a winery, from traditional marketing to buying, event management, rebranding, and PR.

It has given me a deep understanding of each producer's unique brand and how it should be activated to reach new customers.

Ornellaia, Tenuta San Guido (Sassicaia), Tenuta Luce, Domaines Ott*, Pascal Jolivet, Tua Rita, Meerlust, Champagne Pierre Gimonnet et Fils, Champagne Geoffroy are some of the names I have worked with during my career in the UK market.